On this episode of John The Mortgage Smith joins Kenneth and Sean to talk about how he built his business in a new market from scratch. John talks about how he poured himself into video marketing to build a brand, how he hired help to increase his business, and how facing adversity drove him to be creative.
1:15 Intro
3:15 Pouring into video marketing
5:00 Creating a brand with video
7:15 You have to put in the time
11:20 Growing business from zero
14:30 It is easy to get burnt out
15:30 Hiring to grow
18:45 Buying back your time
“Once I became consistent with doing video, I just started to be known.”
“It takes a while for people to know, like and trust you when you are using a video.”
“I didn’t start doing a video to get a transaction, I did it to build a brand.”
“I wanted to attract business to me instead of having to keep asking people to work with me.”
Key Takeaways:
You have to look at giving up commission to hire help as an investment and not a loss.
You have to be willing to put in the time for any marketing strategy to work.
Creating a brand is the single most important step you can take to become known in your market.
Having a team allows you to buy back your time so you can be happier with your life.
Links:
Mortgage Success Academy - onedollarmsa.com
Next Level Loan Officers - https://www.nllodigital.com/mortgage-success-offer
Loan Officer Events - loanofficerevents.com
Social Media:
Facebook - https://www.facebook.com/NextLevelLoanOfficers/
YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ
LinkedIn - https://www.linkedin.com/company/next-level-loan-officers/about/
John’s Facebook - https://www.facebook.com/TheMortgageSmith/
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