On this episode Kellen and Sean Z talk about all the opportunities you have to educate your sphere. The guys also discuss how understanding market dynamics and getting in front of bad news will allow you to be an expert in the eyes of your clients and referral partners.
1:35 Negative news
4:30 Getting in front of bad news
8:50 Educate your sphere
12:45 Fighting against perception
The talking heads give you ammo every single day to educate customers.
Being a mortgage expert means knowing as much as you can about what drives or drops the market.
The more you know the more opportunities you have to be that expert voice in the market.
Don’t be not he wrong side of education and knowledge to your agent partners.
The key to being a successful loan officer is having a short memory.
“Inflation is the arch enemy of bonds and the arch enemy of fixed rate security instruments.”
“Always over deliver and under promise.”
“You make the news or somebody else does.”
“I want to be the guy that knows what’s going on.”
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