On this episode Carlos Tejero joins Kellen Vaughn to talk about how he has found success in a down market by doubling down on social media marketing. Carlos talks how his social media strategy and blocking out the noise allowed him to do build a team to do more business.
2:00 Intro to Carlos
4:40 Power of social media
7:00 Referral partner offline
10:15 Best type of content
12:45 The importance of the team
15:15 Key positions for support
17:20 Block out the noise
Social Media continues to be a great business generator so ignore it at your own peril.
Consistent video on social media is a long-game play and will lead to success.
You can use social media to drive both consumer leads and referral partner relationships.
You have to be invested in your long-term success as opposed to short-term results.
Jumping on video trends are great for awareness and eventual conversions.
Having a strong team that you pour yourself into can make all the difference.
“I didn’t have a lot of business, so I locked myself in the room and did video after video.”
“Social media is what got me here and I haven’t stopped.”
“What good is it to do a video, and then stop."
“Don’t give up.”
“As you long as you put in the work, you’re going to receive.”
“You have to block out the noise.”
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