On this episode, Sean Z and Kellen discuss the three hot topics that loan officers can use to start teaching agents today. The guys talk about how agents want this education to help grow their business and how you becoming a subject matter expert only adds to your value proposition when it comes to creating more agent relationships.
1:45 Educating agents
5:00 Market education
11:55 Product education
17:27 Efficiency education
Agents want more education on the mortgage side of the house, so they can use that information to their advantage.
Teach agents how money works in the mortgage world.
Agents are going to go somewhere for information, make sure it is you.
You don’t always have to make an event out of your educational efforts. It can be an email, reel, text video, and any other communication channel that works.
Go back through deals you couldn’t get done to see if there is opportunity there.
If you have a unique product, you have something to talk about.
If you are great at time management, social media, setting up systems, teach it to your agents.
“We can use education as a way to build trust and relationships with agents.”
“So many loan officers overcomplicate what they teach agents.”
“When you build an audience where you continue to bring value and education, you will win the war.”
“I just want to be a subject matter expert, and all I want to do is provide value.”
Community Platform: www.BecomeNL.com
Strategy Call: www.NLStrategyCall.com
Podcast Partner: https://mortgage.leadpops.com/nextlevel/