There are opportunities everywhere if you have the right mindset and take the right actions consistently. Thomas Frank joins Kellen to talk about the current state of the market, mining your database, niche products, and keeping a positive outlook.
4:45 Reality of a high-rate environment
6:55 Database mining
9:10 Niche products
You have to take action otherwise you won’t get where you want to go.
For the consumer, it really isn’t about the rate it is about affordability.
Database mining is paramount in a down market.
If you can find opportunities for multiple streams of income, don’t be afraid to jump on them.
There is always great opportunities by focusing hard on a niche market.
Become a subject matter expert in one area of the industry and you can drive business from multiple channels.
“Mindset is huge in this market.”
“We may lose 50% of loan officers in this market.”
“I have been using ChatGPT to help create more email marketing content.”
“I am having my team pick out a niche, and go hard with it.”
“Your not going to win in this market by being all things to all people.’
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Podcast Partner: https://mortgage.leadpops.com/nextlevel/
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