Create an endless supply of opportunities for your business by having conversations that other loan officers don't. KT, Sean Z, and Kellen discuss how educating agents on niche programs will generate referral leads across the entire spectrum on loan products.
3:30 Meeting buyers where they are
6:52 Creating conversations
12:55 Getting smart on different products
Takeaways:
Just because you market a product doesn’t mean that is the only product you can do.
Use niche products to get your foot in the door to have conversations that lead to other types of business.
Lead generation comes down to having conversations.
Helping agents close deals they weren’t going to be able to close is how you can create true value.
Quotes:
“A lot of borrowers are sitting on 2-4% interest rates and they aren’t going anywhere.”
“There is a huge market for the underserved right now.”
“Agents appreciate education.”
“One of my goals is to have at least two conversations with an agent that I am not in a transaction with.”
“Lead with education. Whoever educates the best will win.
Show Links:
April 27th Event: Next Level Live
Community Platform: www.BecomeNL.com
Strategy Call: www.NLStrategyCall.com
Podcast Partner: https://mortgage.leadpops.com/nextlevel/
Social Media:
Facebook - https://www.facebook.com/NextLevelLoanOfficers/
YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ
LinkedIn - https://www.linkedin.com/company/next-level-loan-officers/about/