The Collective Podcast
The Collective Coaching presents in-depth conversations with the nation's leading mortgage team leaders, executives, and branch managers, delivered to you every two weeks. We also feature mastermind sessions with influential coaches, consultants, experts, and speakers. All so you can build the right team, systems, and technology to scale your team to a hundred million without losing your YOU. The Collective Coaching Podcast is a proud founding member of the REAL Disrupt Podcast Collaborative.
The Collective Podcast
Identifying Your Niche
In this episode of The Collective Podcast, Shane and Kyle are breaking down the power of niche marketing and how it can skyrocket your business. They're sharing real stories of how niching down leads to massive success and dropping practical tips on identifying your niche by focusing on the problem, the person, and the place. Plus, they're diving into the perks of partnering with complementary trade groups and using social media to attract niche clients!
03:25 - Niche or Niche Marketing?
04:51 - The Importance of Niching Down
08:11 - Identifying Your Niche: Problem, Person, and Place
13:24 - Speaking the Language of Your Niche Audience
21:29 - Using Facebook Groups, Google Search, and YouTube to Attract Niche Clients
25:03 - Finding Existing Audiences and Addressing Their Needs
26:02 - Leveraging Partnerships and Networks
Takeaways:
It's crucial to understand and speak the language of your niche audience to build trust and make them feel comfortable. Once you become an expert in a specific niche, you naturally attract a broader audience looking for that expertise.
You can use Facebook groups and Google searches to find and engage with niche clients. Creating content that addresses their specific needs can help you stand out.
Consistently marketing to your niche and maintaining a strong, relevant brand presence are key to growing your business. Successful niche marketing requires continuous learning and adaptation. Staying updated with trends and needs in your niche helps you remain relevant and effective.
Quotes:
"It's not about saying no to a specific audience. It's about leaning in to a specific audience."
"If you're selling washable hats, you should be damn sure wearing a hat every time you're marketing."
"It's the person, it's the place, the problem. Pick one to start. What's a problem in my market that isn't addressed? What's a group of people in my market that are underserved?"
"Once you're an expert of something, you're attractive to everything. We love knowing we have an expert that we have access to."
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